This is an African brand of pure instant coffee from Tanzania. It as a rich aroma. A favorite of international visitors to the country, it is grown on the slopes of Mt Kilimanjaro and along the banks of Lake Victoria. Has a rich and mellow treat very fine body and brightness along with an exquisite balance and a zesty, clean tasting cup. Presents a smooth, velvety texture with hints of black currant. Aggressively flavorful The coffee is finely ground with a medium roast.